Understanding Man’s Power

In recent years, we have come to understand that relations between men and women are governed by a sexual politics that exists outside individual men's and women's needs and choices. It has taken us much longer to recognize that there is a systematic sexual politics of male-male relationships as well. Under patriarchy, men's relationships with other men cannot help but be shaped and patterned by patriarchal norms, though they are less obvious than the norms governing male-female relationships. A society could not have the kinds of power dynamics that exist between women and men in our society without certain kinds of systematic power dynamics operating among men as well. Men do not just happily bond together to oppress women. In addition to hierarchy over women, men create hierarchies and rankings among themselves according to criteria of â€Å"masculinity. † Men at each rank of masculinity compete with each other, with whatever resources they have, for the differential payoffs that patriarchy allows men. Men in different societies choose different grounds on which to rank each other. Many societies use the simple facts of age and physical strength to stratify men. Our society stratifies men according to physical strength and athletic ability in the early years, but later in life focuses on success with women and ability to make money. In our society, one of the most critical rankings among men deriving from patriarchal sexual politics is the division between gay and straight men. This division has powerful negative consequences for gay men and gives straight men privileges. But in addition, this division has a larger symbolic meaning. Our society uses the male heterosexual-homosexual dichotomy as a central symbol for all the rankings of masculinity, for the division on any grounds between males who are â€Å"real men† and have power, and males who are not. Any kind of powerlessness or refusal to compete becomes imbued with imagery of homosexuality. In the men's movement documentary film Men's Lives, a high school male who studies modern dance says that others often think he is gay because he is a dancer. When asked why, he gives three reasons: because dancers are â€Å"free and loose,† because they are â€Å"not big like football players,† and because â€Å"you're not trying to kill anybody. † The patriarchal connection: if you are not trying to kill other men, you must be gay. Another dramatic example of men's use of homosexual insults as weapons in their power struggle with each other comes from a document which provides one of the richest case studies of the politics of male-male relationships to yet appear: Woodward and Bernstein's The Final Days. Ehrlichman jokes that Kissinger is queer, Kissinger calls an unnamed colleague a psychopathic homosexual, and Haig jokes that Nixon and Rebozo are having a homosexual relationship. From the highest ranks of male power to the lowest, the gay-straight division is a central symbol of all the forms of ranking and power relationships which men put on each other. MEN S POWER WITH WOMEN The relationships between the patriarchal stratification and competition which men experience with each other, and men's patriarchal domination of women, are complex. Let us briefly consider several points of interconnection between them. First, women are used as SYMBOLS OF SUCCESS in men's competition with each other. It is sometimes thought that competition for women is the ultimate source of men's competition with each other. There is considerable reason, however, to see women not as the ultimate source of male-male competition, but rather as only symbols in a male contest where real roots lie much deeper. Second, women often play a MEDIATING role in the patriarchal struggle among men. Women get together with each other, and provide the social lubrication necessary to smooth over men's inability to relate to each other non-competitively. A modern myth, James Dickey's novel Deliverance, portrays what happens when men's relationships with each other are not mediated by women. According to Heilburn, the central message of Deliverance is that when men get beyond the bounds of civilization, which really means beyond the bounds of the civilizing effects of women, men rape and murder each other. A third function women play in male-male sexual politics is that relationships with women provide men a REFUGE from the dangers and stresses of relating to other males. Traditional relationships with women have provided men a safe place in which they can recuperate from the stresses they have absorbed in their daily struggle with other men, and in which they can express their needs without fearing that these needs will be used against them. If women begin to compete with men and have power in their own right, men are threatened by the loss of this refuge. Finally, a fourth function of women n males' patriarchal competition with each other is to reduce the stress of competition by serving as an UNDERCLASS. As Elizabeth Janeway has written in Between Myth and Morning, under patriarchy women represent the lowest status, a status to which men can fall only under the most exceptional circumstances, if at all. Competition among men is serious, but its intensity is mitigated by the fact tha t there is a lowest possible level to which men cannot fall. One reason men fear women's liberation, writes Janeway, is that the liberation of women will take away this unique underclass status of women. Men will now risk falling lower than ever before, into a new underclass composed of the weak of both sexes. Thus, women's liberation means that the stakes of patriarchal failure for men are higher than they have been before, and that it is even more important for men not to lose. Thus, men's patriarchal competition with each other makes use of women as symbols of success, as mediators, as refuges, and as an underclass. In each of these roles, women are dominated by men in ways that derive directly from men's struggle with each other. Men need to deal with the sexual politics of their relationships with each other if they are to deal fully with the sexual politics of their relationships with women. MEN'S POWER IN SOCIETY At one level, men's social identity is defined by the power they have over women and the power they can compete for against other men. But at another level, most men have very little power over their own lives. How can we understand this paradox? The major demand to which men must accede in contemporary society is that they play their required role in the economy. But this role is not intrinsically satisfying. The social researcher Daniel Yankelovich has suggested that about 80% of U. S. male workers experience their jobs as intrinsically meaningless and onerous. They experience their jobs and themselves as worthwhile only through priding themselves on the hard work and personal sacrifice they are making to be breadwinners for their families. Accepting these hardships reaffirms their role as family providers and therefore as true men. Linking the breadwinner role to masculinity in this way has several consequences for men. Men can get psychological payoffs from their jobs which these jobs never provide in themselves. By training men to accept payment for their work in feelings of masculinity, rather than in feelings of satisfaction, men will not demand that their jobs be made more meaningful. As a result, jobs can be designed for the more important goal of generating profits. Further, the connection between work and masculinity makes men accept unemployment as their personal failing as males, rather than analyze and change the profit-based economy whose inevitable dislocations make them unemployed or unemployable. Men's jobs are increasingly structured as if men had no direct roles or responsibilities in the family–indeed, as if they did not have families at all. But paradoxically, at the same time that men's responsibilities in the family are reduced to facilitate more efficient performance of their work role, the increasing dehumanization of work means that jobs give men only the satisfaction of fulfilling the family breadwinner role. The relative privilege that men get from sexism, and more importantly the false consciousness of privilege men get from sexism, play a critical role in reconciling men to their subordination in the larger political economy. This analysis does not imply that men's sexism will go away if they gain control over their own lives, or that men do not have to deal with their sexism until they gain this control. Rather, the point is that we cannot fully understand men's sexism or men's subordination in the larger society unless we understand how deeply they are related. Ultimately, we have to understand that patriarchy has two halves which are intimately related to each other. Patriarchy is a dual system, a system in which men oppress women, and in which men oppress themselves and each other. At one level, challenging one part of patriarchy inherently leads to challenging the other. This is one way to interpret why the idea of women's liberation led so soon to the idea of men's liberation, which ultimately means freeing men from the patriarchal sexual dynamics they now experience with each other. But because the patriarchal sexual dynamics of male-male relationships are less obvious than those of male-female relationships, men now face a real danger: while the patriarchal oppression of women may be lessened as a result of the women's movement, the patriarchal oppression of men may be untouched. The real danger for men posed by the attack that the women's movement is making on patriarchy is not that this attack will go too far, but that it will not go far enough. Ultimately, men cannot go any further in relating to women as equals

Relationship between Money and Happiness

Relationship between Money and Happiness Introduction Does money buy happiness? If you ask anyone this question, the obvious answer will be yes. There is an intricate relationship between money and happiness, which confounds literal observation that money is happiness. Critical analysis of money-happiness relationship shows that socioeconomic factors determine the happiness of an individual; therefore, it is quite unsatisfactory to attribute money as the only factor and determinant of happiness.Advertising We will write a custom essay sample on Relationship between Money and Happiness specifically for you for only $16.05 $11/page Learn More There is a linear relationship between money and happiness; nevertheless, to some extent money has no effect to the happiness of an individual. â€Å"According to rank hypothesis, income and utility are therefore not directly linked: Increasing an individual’s income will only increase their utility if ranked position also increases and will necessarily reduce the utility of others who will lose rank† (Boyce, Brown, Moore, 2008, p. 1). If one has the highest-ranking income in a given social group or workplace, one tends to be much happier than the other one with the lowest-ranking income. Money facilitates things that bring happiness but itself does not bring happiness. Money and Happiness Since the general perception of money is that it is the ultimate source of happiness, many people work tirelessly day and night to ensure that they earn more money to satisfy their needs. This belief is quite evident in the way people devote most of their time and energies in work places rather than spending time in pleasure by relaxing with family members and friends. Akin, Norton and Dunn (2008), observe that, â€Å"the amount of time the average American spends at work has grown steadily over the past several decades, despite the fact that this apparent investment comes at the cost of family and leisure time† (p. 4). Although mon ey brings happiness and satisfaction in life through spending to satisfy needs, people also derive pleasure in getting money. Life becomes happier if one is working extra to get more income. Otherwise, working overtime without commensurate income results into loss of happiness and morale of working amongst workers. Hence, money is a motivating factor in the work place and source of pleasure in satisfying needs of the family, and thus there is a linear relationship between money and happiness. The relationship between money and happiness is very complex since money is not only a factor that determines happiness. The state of happiness results from diverse socioeconomic factors that make it hard to attribute to economic factors only.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Due to existence of the complex relationship, money can have direct relationship with the happiness, but up to a certain level of satiation where money has no effect on happiness. Easterlin paradox reveals that, â€Å"since the Second World War, despite getting richer, many countries have not shown improvement in average levels of happiness† (Albor, 2009, p. 38). Easterlin paradox explains that social and economic factors do not have positive correlation yet they are the factors that influence the state of happiness in an individual, family, community and the entire nation. Improvement in economic factors in terms of increase in income levels does not mean that there is concomitant improvement in social welfare, which reflects happiness in the society. According to Albor (2009), happiness is composed of seven factors namely, â€Å"family relationship, community, social affiliation, financial institution, work, personal freedom and personal values† (p. 44). Thus, money is not the only source of happiness. Personal Life’s Experiences My psychological understanding of the fa ct that money alone cannot buy happiness has helped me in coping with life’s great challenges because the world perceives money as the sole source of happiness. Earlier, I thought that money was everything in life, and that I could even buy happiness with it when deprived of the same. My dream in life was to achieve great knowledge for the sole purpose of earning huge income that would make my life better and happier. â€Å"†¦ priming individuals with the concept of money or wealth appears to increase their feelings of self-sufficiency,† (Quoidbach, Dunn, Petrides, Mikolajczak, 2010, p. 2). I was so happy nurturing and fantasizing about money, wealth and happiness for I did not know the complexity of happiness because to me, money and happiness were equal. I longed for the time when I would own as much money and property as I could to surpass everybody in everything including happiness, because money translated into happiness. Not until I gained psychological ins ight on happiness, only to realize that money was not the core factor in felicity realization. Having gained psychological perception and understanding of what constitutes happiness, I now perceive life quite differently. I now understand that money is one of the factors that determine happiness, but not the only means to happiness.Advertising We will write a custom essay sample on Relationship between Money and Happiness specifically for you for only $16.05 $11/page Learn More Easterlin in explanation of his paradox argues that, â€Å"economic growth is a carrier of a material culture of its own that ensures that humankind is forever ensnared in the pursuit of more and more economic goods† (Albor, 2009, p. 47). From this argument, I understand that without psychological perception of what really constitutes happiness, the pursuit of money and wealth will enslave me. On contrary, people amass money and wealth to have financial freedom, which means ab undant happiness, but in real sense, they attain financial slavery. The business of managing and gaining more money is very hectic and weary as an individual spends many hours doing it than having pleasure. I have realized that for money to bring happiness in life there should be a balance between work and pleasure, otherwise overindulgence in money making will lead to enslavement. I have experienced that the more money one owns, the more he/she walks deeper into this enslavement. Owning a lot of money and wealth is quite challenging because it demand immense psychological attention, which overwhelms the happiness derived from them. At some instances when I have a lot of money, I find myself quite unstable, for I am busy running up and down spending it to attain satisfaction; regrettably, the very goods I buy do not satisfy my thirst for happiness. Research study by Akin, Norton, Dunn, (2008), demonstrates that, â€Å"†¦adult Americans erroneously believe that earning less th an the median household income is associated with severely diminished happiness- a false belief that may lead many people to chase opportunities for increased wealth† (p. 11). With changed psychological perception, I cannot pursue happiness by indefinitely striving to hoard money and wealth since I will be striving after the wind, and that is vanity. Life’s Experiences of Others Many people poorly understand the relationship between money and happiness. They think that the only means to attain happiness is through the satisfaction of human needs that literally money can buy. However, money cannot buy everything that determines happiness, for instance, good friends, friendly community, and personal values amongst other key factors that define happiness. Due to lack of psychological understanding of real meaning and source of happiness, many people grope in economic circles thinking that happiness lies there. False perception of happiness has made many people to struggle endlessly in pursuit of financial happiness, which never materializes. People think that solutions of many problems they encounter in life lies in money, because money pays education, rent, food, healthcare and many others needs. Smith (2008) cautions this form of thinking for people assume that they â€Å"†¦might work longer hours to make more money, but then face heightened anxieties regarding childcare cost, comminuting, diminished leisure, physical and mental costs that accrue for the well-being of the families† (Smith, 2008, p. 20). In the course of achieving happiness through financial means, the process is tedious and very demanding making people to lose happiness instead of gaining more.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More As aforementioned, money alone cannot have overwhelming influence on happiness since there are other factors that influence the status of happiness. These factors are personal values, personal freedom, family, community, work and social affiliation. These factors constitute happiness; unfortunately, due to poor psychological understanding, many people neglect them and focus on the financial aspect of happiness only. Below poverty level, money is the overriding factor of happiness and as the financial status changes above the poverty level, others factors gradually become dominant. International comparison of average levels of happiness shows that, â€Å"†¦among poorer countries, gains in income are accompanied by dramatic increases in happiness, but among richer countries, higher income do not buy more happiness† (Albor, 2009, p. 39). This confirms that, at the level of satiation, money no longer determines happiness but other factors begin to have significant influence. Thus, achievement of the greatest felicity requires consideration of all factors that constitutes happiness. All the factors, which constitute happiness, are in two broad categories, social and economic factors. Economic factors partially influence happiness because the perception and the source of happiness lie in the social context of life, as happiness is not quantifiable in terms of money. According to Albor, â€Å"happiness is a universal feeling that all human beings have the potential to experience† (2009, p. 40). Happiness is a contagious feeling, which makes everybody happy in the family, community, workplace and the whole world. I have noticed that, people think that money is everything in life, for out of their abundant riches; they afford to live in seclusion where they get satisfaction of their wealth and money while the surrounding people are struggling in abject poverty. Only the sight of the poor people makes them lose happiness. Moreover, they live in great fear of robbery attacks and property loss, wishing to have their own continent, free from the eyesore status of the poor. All these happen because they have poor psychological understanding of happiness. If they could embrace social factors, they could derive ample happiness from their environment by relating to and assisting the poor. In pursuit of happiness, young people do not have the right perception of what constitutes happiness. Given the choice between the money and schooling, they would prefer money, because they do not understand that money gives short-lived happiness. Regardless of virtues, and values we instill in children, they still perceive that money equals happiness. Smith (2008) argues that, â€Å"†¦ rather than setting off to follow their deepest passions, many of our most talented and driven graduates just need to get a job, whatever job that best allows them to begin their a life of paying off debt,† (p. 23). Young people have abandoned personal deve lopment, which is another source of happiness and are busy pursuing financial pleasures that give short-lived happiness. In youths, there are many pleasures money can buy, hence, money has blinded their life’s priorities due to false satisfaction of needs that brings happiness. A rich person without personal development is as a fool is a sea of knowledge who wants to satisfy psychological needs out of folly. For one to achieve lasting happiness it requires understanding of the factors that significantly contribute to happiness and not mere stereotyping that money is equal to happiness. Conclusion Money and happiness have linear relationship but up to a certain level of satiation where other factors of happiness such as work, family, community, social affiliation, personal values and freedom, come into effect. Poor psychological understanding of happiness has led many people to believe erroneously that, money is the only source of happiness. It is true that money brings happin ess but the misunderstanding arises in the cumulative source of happiness. People derive happiness from both economic and social aspects of life, but rarely do people consider the social aspects. Social aspects demand psychological understanding of happiness; however, many people fail to realize its importance as source of happiness in the family, community and the entire society. Therefore, people should be wary in attributing money as the only source of happiness for they will pursue happiness in vain, unless they come to the realization that social aspects are also integral part of happiness. Thus, happiness and money have partial relationship; whereby, money facilitates things that bring happiness but in itself, money lacks the capacity to bring happiness. References Akin, L., Norton, M., Dunn, E. (2008). From Wealth to Well-Being? Money Matters, but Less People Think. Journal of Psychology University of British Columbia, 2(5), 1-20. Albor, C. (2009). How Much Can Money Buy Hap piness? Is the Debate Over for the Easterlin Paradox? Radical Statistics, 1(98), 38-48. Boyce, C., Brown, G., Moore, S. (2008). Money Happiness: Rank of Income, not Income, Affects Life Satisfaction. University of Warwick Psychology Journal, 1-16. Quoidbach, J., Dunn, E., Petrides, K., Mikolajczak, M. (2010). Money Giveth, Money Taketh Away: the Dual Effect of Wealth on Happiness. Association for Psychological Science,  20(5), 1-5. Smith, N. (2008). Poverty, Money, and Happiness. A University Dialogue on Poverty and  Opportunity Journal, 20-25.

Words Containing -rupt

Words Containing -rupt Words Containing -rupt Words Containing -rupt By Mark Nichol One of the latest business buzzwords is disruption, referring to how technology-centered businesses are operating differently than their traditional counterparts, as when Lyft and Uber compete with taxi companies or Airbnb cuts into the lodging business (and the rental market). The metaphor of breaking away is apt, as disrupt, like any word with the root -rupt, has something to do with breaking or breaking out, because that syllable stems from the Latin verb rumpere, meaning â€Å"break.† (Disrupt literally means, with the elements reversed, â€Å"break apart.†) Abrupt refers to a sudden break or disconnection. (The ab- prefix, meaning â€Å"away† or â€Å"off,† is also seen in absent, absolute, and absorb.) To erupt is, literally, to break out or burst; the term originally was used in the context of disease and only later was applied to volcanic action. Rupture, too, originally had a medical connotation, referring to a bone fracture and later a hernia. Irruption, rare and sometimes confused with eruption, is actually an antonym of the latter word; it means â€Å"an instance of breaking in† or â€Å"an invasion.† To interrupt (literally, â€Å"break between†) originally was to commit a transgression: interfering with the legal right of another. Only later did it acquire a general connotation of breaking into or breaking in on. Two less obvious members of the -rupt family are corrupt, which came from a French word meaning â€Å"unhealthy† or â€Å"uncouth† (the prefix is a corruption of com-, meaning â€Å"with†) and bankrupt, which, acquired from Italian, essentially means â€Å"broken bench.† The metaphoric meaning of bankrupt actually has a literal origin: Banca was the term for a moneylender’s shop, and when the proprietor of such an establishment was financially ruined, the authorities broke his bench. Rout, meaning a disorderly retreat, and route, meaning a path or road (each is also employed as a verb), are related: A rout is an assembly or formation of people that is broken up, and a route is a road that breaks through the heretofore undisturbed countryside. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:45 Synonyms for â€Å"Food†Driver License vs. Driver’s LicenseThe Uses of â€Å"The†

Traffic Light Project Coursework Example | Topics and Well Written Essays - 14750 words

Traffic Light Project - Coursework Example 3.3.14 PCB board for Trafficl Light Controller No.2 Circuit.. 32 3.3.15 Traffic Light Controller Model (view no. 1) 32 3.3.16 Traffic Light Controller Model (view no. 2) 33 3.3.17 Traffic Light Controller Model (view no. 3) 33 4.3.1 Ambulance Safety Pass Traffic Light Simulation using Quick II Program. 37 4.3.2 System Block Diagram of Ambulance Safety Pass Traffic Light Controller.. 38 4.3.3 Circuit Diagram of Ambulance Safety Pass Traffic Light Controller.. 39 4.3.4 Insertion of limiting resistor between power supply and load... 40 4.3.5 Derivation of output voltage under no load and underload conditions.. 41 4.3.6 Traffic Lights Power Supply. 42 4.3.7 Power Supply Actual Circuit. 42 4.3.8 Recommended power supply for future projects.. 43 4.3.9 Remote Control Unit to activate and deactivateAmbulance Safety Pass traffic lights 43 4.3.10 Traffic Light LEDs........... 44 4.3.11 FAB Micro Controller 44 4.3.12 Actual circuits built for Ambulance Safety Pass Traffic Light Controller. 45 4.3.13 Model of road crossing and traffic lights... 46 4.3.14 FAB AF-20 Series Micro Controller.. 50 A.1 R-S Flip Flop... 52 A.2 Timing Diagram of the R-S Flip Flop.. 53 A.3 D Type Flip Flop. 54 A.4 D Flip Flop Symbol 54 A.5 Synchronization in a D type latch 55 A.6 Master-Slave D Type Flip Flop 56 A.7 D Type Flip Flop Finite State Machine.. 56 A.8 T Type Flip Flop Finite State Machine 57 A.9 J-K Type Flip Flop Finite State Machine 57 A.10 Edge-triggered D Type Flip Flop.. 58 A.11 Edge-triggered D Type Flip Flop with Preset and Clear.. 59 LIST OF TABLES 2.1 Basic Traffic Light Controller No. 1 Light Sequence. 8 3.1 Basic Traffic Light Controller No. 2 Light Sequence. 24 4.1 Ambulance Safety Pass Light...The third type of traffic light controller is for Ambulance Safe Pass Traffic Lights to allow safe passage of ambulances in both North/ South and East/ West directions. For this type of traffic light controller, a FAB intelligent micro controller unit is used to program the desired traffic light sequence that includes the ambulance safe pass sequence. The building blocks inside Johnson decade counters, astable multi-vibrator timers and the FAB micro controller such as logic circuits, flip flops, Karnaugh maps, truth tables and Boolean expressions are also presented in the Appendix section of the report. Traffic lights are an essential part of modern life, especially with the increasing number of vehicles that coincides with the increasing number of population. Traffic lights not only regulate traffic flow in the streets but more importantly prevent the occurrence of vehicular accidents. Roads without traffic lights are unimaginable. The traffic light controller is a sequential device that needs to be designed and programmed through multiple step procedures. A proper traffic light requires accurate timing, correct cycling through the states, and responds to outside outputs such as walk signals or ambulance safe passage. The objective of this report is to design and implement traffic light controllers for a simple North/ South and East/ West road crossing as shown in figure below.

Public and Private Behavioral Health Services Coursework

Public and Private Behavioral Health Services - Coursework Example People suffering from mental disorder need much attention, supervision, and specialized care (Ince, 2010). When people with sufficient financial resources suffer from mental illness, they get people or institutions that can take good care of their psychiatric needs. On the other hand, when those without sufficient financial resources fall to this illness most of their time is spent at home with little care and most of the times they stray in the public because of the mental disturbances. Private and public behavior health service providers are classically in the same business but with very different objectives and philosophy of work. The difference being due to the nature of the condition as described above, the demands that associated with it and the effects of the condition (In, 2014). Public facilities goals are to have people suffering from this disorder committed to getting help, but most importantly to ensure that they do not end up harming themselves or others in the public places since they may not have people to watch over them all round the clock. Private institutions on the other end have a mission to offer fulltime care and their time on behalf of the patient’s families, who would otherwise have to spend their time taking care of the patients (Freeth, 2007). These fundamental differences between these patients social and economic status, have created the two institutions. This explains why the public behavioral health service facilities lag behind the private institutions in provision of care for mental disorders. The private institutions are in existence to fill a want, whose willingness and ability to pay prevails, while the public behavior health services providers simply exist to contain a menace of mentally disturbed individuals causing harm or offensiveness to the public. According to McNeese-Smith (2003), the general

Music Sampling and Copyright Law Essay Example | Topics and Well Written Essays - 1750 words

Music Sampling and Copyright Law - Essay Example No one took advantage of these technologies more effectively than Public Enemy, who put hundreds of sampled aural fragments into It Takes a Nation and stirred them up to create a new, radical sound that changed the way we hear music. But by 1991, no one paid zero for the records they sampled without getting sued. They had to pay a lot. (McLeod, #20). Digital audio sampling poses several interesting challenges to existing property laws and by looking at the specific case of rap music, a form that is in many ways based on the opportunities presented by sampling technology, these confrontations are highlighted. (Shumacher, 1995) Before one attempts to co-relate the concepts of Copyright Laws and Music Sampling, it would be prudent to understand each of the concepts in terms of their history and origin (based on need). Only then will a co-relation between the two concepts be more comprehensible. Copyright law was established in the Constitution to "promote science and the useful arts." In the age of digital formats for music, copyright law makes it illegal for "bootleggers" to commit audio piracy by copying works of music without paying the Here is a simple case in study of the intricacies related to US Copyright Laws. Shirley Dixon was thirteen years old in 1976, when she first played the Led Zeppelin song "Whole Lotta Love" for her father. Shirley had borrowed the 1960 album Led Zeppelin II from a friend because the hit song from it reminded her

Starbucks Strategic Management

Starbucks Strategic Management The Strategic Management provide an indepth knowledge of the process for developing and enacting business plans to reach a long-term goal that takes into account the internal variables and external factors in the business environment. It encompasses an integrated, future oriented managerial perspective that is outwardly focused, forward thinking and performance based. Strategic managers identify long-range targets, scan their operating environment, evaluate their organization structures and resources, match these to the challenges they face, identify stakeholders and build alliances, prioritize and plan actions and make adjustments to fulfill performance objectives over time. This module will provide detailed explanation on how the balancing of strategic managements outward, inward and forward looking functions would be used to develop a vision and strategies to move forward. The five key facets of strategic management namely, goal setting, strategy analysis, strategy formation, strategy implementation, and strategy monitoring will be introduced in stages. These are the integral elements that, when applied together, would distinguish strategic management from less comprehensive approaches, such as operational management or long-term planning. In 1971 Starbucks opened operations in Seattles Pike Place Markets with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of Howard Schultz who led the marketing and retail efforts of Starbucks. * In 1982, the company took a change in direction through the views of Schultz, who after visiting Italy tried to adapt the same principles in order to a strong bar culture. Schultz then utilized Starbucks ability to provide quality coffee beans and opened up a new store called Il Giornale, which brewed coffee from these particular beans. * In 1987, Giornale had decided to take over the assets of Starbucks and also, further changed its name to Starbucks Corporation. By the end of the year, Starbucks had increased the number of stores to 17 and furthered its location span by entering Chicago and Vancouver. * In 1990, the company took further steps forward with expansion of the Seattle headquarters and an increase in resources with the opening of a new roasting plant. Relationships and other ventures also took off during the early nineties as the company looked to development organizations to further its progress. *In 1995, the company really established its name with the opening of the 676th store as well as increasing the products in store with the addition of compact discs a result of a previously popular experiment with in-house music. * In 1996, the company kept on stretching its reach by entering into the market of Japan, Singapore and Hawaii. This was achieved through joint ventures including the one formed with Sazaby Inc., which pushed through the development of coffee houses in Japan. In 1971 Starbucks opened operations in Seattles Pike Place Markets with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of Howard Schultz who led the marketing and retail efforts of Starbucks. à ¢Ã¢â€š ¬Ã‚ ¢ In 1982, the company took a change in direction through the views of Schultz, who after visiting Italy tried to adapt the same principles in order to a strong bar culture. Schultz then utilized Starbucks ability to provide quality coffee beans and opened up a new store called Il Giornale, which brewed coffee from these particular beans. à ¢Ã¢â€š ¬Ã‚ ¢ In 1987, Giornale had decided to take over the assets of Starbucks and also, further changed its name to Starbucks Corporation. By the end of the year, Starbucks had increased the number of stores to 17 and furthered its location span by entering Chicago and Vancouver. * In 1990, the company took further steps forward with expansion of the Seattle headquarters and an increase in resources with the opening of a new roasting plant. Relationships and other ventures also took off during the early nineties as the company looked to development organizations to further its progress. *In 1995, the company really established its name with the opening of the 676th store as well as increasing the products in store with the addition of compact discs a result of a previously popular experiment with in-house music. * In 1996, the company kept on stretching its reach by entering into the market of Japan, Singapore and Hawaii. This was achieved through joint ventures including the one formed with Sazaby Inc., which pushed through the development of coffee houses in Japan. Current situation The current international situation for Starbucks seems to be an emerging part of their business and the reorganization of this is proved by their aim to become a leading global company through making a difference in peoples lives all around the world. This goal is quite close to being achieved as proved the Starbucks current locations in international markets and the successfulness of these ventures. The current countries in which Starbucks are located in are: Australia, Bahrain, Canada, Hong Kong, Israel, Japan, Kuwait, Lebanon, Malaysia, New Zealand, Oman, Peoples Republic of China, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Switzerland, Taiwan, Thailand, United Arab Emirates, Egypt, United Kingdom, and the United States. Current performance Overall, the aim of becoming a worldwide global brand seems to be working in favor of the company and is helping it to attract the attention of many major companies who would like to share a partnership. This is all positive news for the company because it provides a strong basis for future development of international markets, which further strengthens the mission to become one of the leading specialty coffee retailers in the world.However, the net revenues increased 3 percent to $2.5 billion for the fourth quarter of 2008, compared to $2.4 billion for the fourth quarter of 2007. For the 13-week period ended September 28, 2008, Starbucks reported net income of $5.4 million, which included $105.1 million of restructuring charges and other transformation strategy costs. Net income was $158.5 million for the same period a year ago. The company actions announced in July of 2008 to close approximately 600 company-operated stores in the U.S. and 61 company-operated stores in Australia, and reduce approximately 1,000 open and filled positions within its leadership structure and non-store organization. Strategic posture 1- mission To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time The mission of Starbucks is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. None of this success would have been possible without a set of goals that the company aimed to achieve and a set of principles, which governed the decision making process. The six principles of Starbucks are stated as: 1-Provide a great work environment and treat each other with respect and dignity. 2-Embrace diversity as an essential component in the way we do business. 3-Apply the highest standards of excellence to the purchasing. 4-Roasting and fresh delivery of our coffee. 5-Develop enthusiastically satisfied customers all of the time. 6-Contribute positively to our communities and our environment, and recognize that profitability is essential to our future success. Application of these principles can be used as a guideline for all employees from managers to workers to aim to achieve the companys goals, while maintaining a certain type of standard. However, the net revenues increased 3 percent to $2.5 billion for the fourth quarter of 2008, compared to $2.4 billion for the fourth quarter of 2007. For the 13-week period ended September 28, 2008, Starbucks reported net income of $5.4 million, which included $105.1 million of restructuring charges and other transformation strategy costs. Net income was $158.5 million for the same period a year ago. The company actions announced in July of 2008 to close approximately 600 company-operated stores in the U.S. and 61 company-operated stores in Australia, and reduce approximately 1,000 open and filled positions within its leadership structure and non-store organization. This mission statement along with the set of guidelines provides a focus for employees as they make strategic decisions. It not only supports the employees, but supports the customers as well, making a note that they should be satisfied all of the time. The mission shows alignment with the vision by stating how the company plans to reach the broad goals set by the vision statement. Another supporting sentence in the mission statement is that the company applies the highest standards of excellence to the purchasing, roasting and fresh delivery of its coffee. This statement supports the idea thatStarbucks uses the best available resources to give it a recognized and respected name. Objectives Strategies: Here are the following objectives ofStarbucks: Our Coffee It has always been, and will always be, about quality. Were passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners Were called partners, because its not just a job, its our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. Its really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. Its about enjoyment at the speed of life-sometimes slow and savored, sometimes faster. Always full of humanity. Our Neighborhood Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action- bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility-and our potential for good-is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Our Shareholders We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks -and everyone it touches-can endure and thrive. From all what mentioned above that Starbucks is aiming to success through quality of product, diversify in business and place, to satisfy customers and shareholders, through pleasant and nice existence nearly to everyone. Financial Analysis The general financial performance for Starbucks in 2008 was declining from the previous years dramatically. The following analysis will show this fact. Investment Returns % Company Industry Return On equity 12.6 25.8 Return On Assets 5.6 13.2 Both the ROE and ROA are lower than the industrys average, which means that the company is not using both the equity and their assets properly to increase their revenue. Profit margins % Company Industry Gross Margin 16 27 Pre-Tax Margin 4.4 13.2 Net Profit Margin 3.03 8.5 Starbucks margins are lower also that the industrys average, especially in 2008 where the net profit margin reduced to 3.03 from 6.3 in 2007. Financial Condition Company Industry Debt / Quity Ratio 0.4 0.46 Current Ratio 0.8 1 Quick Ratio 0.48 0.7 Starbucks generally manages their debs and liabilities wisely, and this considers a financial strength for the company. Year 2008 2007 2006 2005 sales 10383000 9411497 7786942 6369300 Net income 315500 672638 564259 494467 Corporate governance Board of directors As part of Starbucks mission they are committed to maintain their uncompromising principles while they grow. In this regard, their Board of Directors has adopted governance principles and committee charters to lead Starbucks governance practices. Currently, the board has 9 directors, a substantial majority of whom meet all of the independence requirements of NASDAQ ® and the U.S. Securities and Exchange Commission. Of the nine members of Starbucks board, one is Latino, two are African American (one of which is female), and one other female also serves on the board. Starbucks president and CEO Howard Schultz chair the board. In Starbucks there are well-defined criteria for the selection of new board members, foremost being a clear demonstration of their own personal integrity and ethics. Board diversity is sought in terms of members personal and professional backgrounds, gender, race, ethnicity or other differentiating characteristics, enabling a wider range of opinions and perspectives to be considered. This criterias of selection affected the company in a very good way that gave it the opportunity to succeed in the international market. That the diversified background, education, culture and gender in the board was one of the greatest Starbucks strong points. There are three committees of the board are comprised of independent directors and have specific charters: Audit and Compliance,Compensation and Management Development and Nominating and Corporate Governance. In November 2007, the board amended the companys bylaws to include majority voting to allow shareholders to play a more meaningful role in the election of directors. Director nominees must receive more for than against votes to be elected in an uncontested election. Additionally, the term of a nominee who does not receive a majority of the votes cast will end on the earliest of either: (1) 90 days after the date election results are certified; (2) the date the director resigns; or (3) the date the board of directors fills the position. This change demonstrates Starbucks ongoing commitment to strong corporate governance practices. Shareholders and partners (employees) can provide recommendations and feedback to the board through the Business Conduct Helpline and the Audit line. In addition, written correspondence can be sent to the board, an individual director or to any of Starbucks independent board committees. Committee charters, governance principles, director nominations policy (including criteria for board membership) and profiles on each board member are available in the corporate governance section of Starbucks.com. Starbucks formed a Policy Governance Council in fiscal 2006 to oversee and approve governance tools at the global enterprise level, and to ensure they are well-defined, consistent with each other, current, stored for easy retrieval, and effectively communicated to partners. The Council is comprised of company leaders who represent multiple business units and functions, and is supported by Starbucks Policy Office and staff.Starbucks stakeholders include partners (employees), customers, suppliers, farmers, shareholders, governments, community members, environmental groups, activists and many others. The company engaged them to be able to understand their concerns and gain their input on topics of mutual importance. External Environment: Opportunities and Threats Starbucks international operation was one of the major aspects of their success. , in the mid 1990s, with the market reaching saturation, Starbucks could no longer depend on the U.S. market for growth. To maintain its growth rates and to boost revenues, Starbucks had to venture abroad. Starbucks international presence is now in more than 25 countries and the United States of America. This presence is formed in three modes in entry that are Joint venture, licensing and wholly owned subsidiaries. This became a burden on the mother company in a later stage. That those types of entry moods need a lot of training, supervising, management assistance and technology transfer for the partner. This is along with inability to engage in global strategic coordination. However, the success of Starbucks is not only to its aggressive expansion but also to its product innovation. Starbucks came out with new products to attract customers on different periods. Also diversification was one of the factors that Starbucks started to apply even on a small initiated base. That along with serving coffee, Starbucks also sold merchandise. In 1995, it started selling CDs of its famous in-house music program. It also entered into alliances with various players such as Canadian Airlines, United Air Lines, Starwood Hotels, and Barnes Noble, Inc., to serve Starbucks coffee. Michael Porters five forces Michael Porter defines five forces impacting a firms competitiveness- threat of substitutes, threat of new entrants in the industry, bargaining power of suppliers, bargaining power of customers, and the intensity of competition within the industry. A firms strategic decisions to respond to these five forces are a source of risk also. The company is facing a real threat of substitution from many other companies that producing the same product that is satisfying the same need. This is in its domestic market and even in the international market specially Europe and Middle East. Also Starbucks is facing a real problem of rival competition due to its uncompetitive price all over the world and even in its domestic market. Also the taste of Coffee had been judged by customers as an artificial taste especially in Japan. Suppliers bargaining power is really represent a threat for Starbucks. That they decided to deal with a 51% women or minority owned suppliers. Also they are not dealing with suppliers who dont follow the same environmental ethics that are for Starbucks. This may lead them to lose a good opportunity or deal with a supplier that they will not deal with him. Also dealing with small suppliers instead of dealing with limited number of big power full suppliers is not giving them real good deals for facilities and prices. Societal Environment Economics Economic factors are an important aspects that concern the nature and direction of the economy in which a firm operates Starbucks also faced criticism from Non Governmental Organizations (NGOs) that urged the company to acquire certified coffee beans,ensuring that those coffee beans were grown and marketed under certain economic and social conditions. Furthermore, Starbucks faced problems due to economic recession in countries such as Switzerland, Germany, and Japan in the early 2000s, where it experienced declining sales and revenues. Moreover, a real expectation of huge recession during the next year due to the worldwide financial crisis may affect the companys results badly. Technological Starbucks is continuously searching for ways to better a customersexperience. With the introduction of the Starbucks Card for example, the Company has created the opportunity to improve customer service, shorten lines and make a customers visit at Starbucks quicker and more convenient. Most if not all Starbucks location has WI-FI for consumer needs. Political/Legal Increasing tensions between the United States and the rest of the world, the business environment, especially in the Middle East and Southeast Asia, was becoming increasingly volatile. After U.S. declaration of war on Iraq in early 2003 matters became worse for the company. This created serious problems for Starbucks. In July 2002, Arab students called for a boycott of American goods and services, due to the alleged close relationship between the United States and Israel. The boycott targeted U.S. companies including Starbucks, Burger King, Coca-Cola and Estee Lauder 2-In addition to these incidents, Starbucks topped the list of companies to be boycotted due to Schultzs alleged closeness to the Jewish community. Till now in the Arab countries Middle East a lot of rumors that Starbucks is sponsoring the Jewish community against Palestinian crises. Due to increasing security threats, Starbucks closed down its six stores in Israel. Starbucks had two class action suits pending since 2001. The lawsuits entitled Carr vs. Starbucks and Sheilds vs. Starbucks are challenging the status of Starbucks California store managers and assistant managers as exempt employees under California wage and hour laws. Starbucks is denying all liabilities in these cases, however; the company has agreed to the settlement in order to take care of all of the plaintiffs claims without having to get involved in any protracted litigation. Starbucks only imports all their coffee beans, so possible threats could include a change in import laws. A change in the status quo as far as imports go could greatly affect numerous areas of production for the company. For example, if it costs more to import or the process is made more difficult the result could ultimately be a change in price, which would affect the level of consumption for Starbucks coffees. Social/Cultural Environmental Mission Statement (Starbucks is committed to a role of environmental leadership in all facets of our business) As a result of Starbucks closely following their objectives, the company has installed a list of principles that further outline the companys willingness to make sure that its affect on the environment is as positive as possible. These principles are stated as: 1-Understanding of environmental issues. 2-Sharing information with our partners. 3-Developing innovative and flexible solutions to bring about change. 4-Striving to buy, sell and use environmentally friendly products. 5-Recognizing that fiscal responsibility is essential to our environmental future. 6-Instilling environmental responsibility as a corporate value. 7-Measuring and monitoring our progress for each project, and encouraging all partners to share in our mission. Those can only be seen as a positive for the image of the company and shows that they are willing to utilize their resources in order to more than satisfy requirements. Task Environment Not only this but also, Starbucks organizing activities such as neighborhood clean-ups and walk-a-thons. Many examples are available on the web site of the company. Policies that also have been implemented are the buying policies, which only allow the company to purchase from those other businesses (suppliers) who follow the same environmental strategy as Starbucks. This may push the company to lose an opportunity of good deal, because the supplier doesnt follow the company environmental policiesFinally, to integrate these policies to new employees, Starbucks has employed the services of a few partners which congregate together to create a Green Team, which installs the environmental views into trainees as well as coming up with inventive ways of helping the environment. Summary of External factors TO However, it was found that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks international operations were running into losses. In May 2003, Starbucks Japanese operations reported a loss of $3.9 million (Japan constituted the largest market for the company outside the United States), and the company also performed badly in Europe and the Middle East. Analysis pointed out that Starbucks international operations were not as well planned as its U.S. operations. It was also observed that the volatile international business environment made it difficult for the company to effectively manage its international operations. Internal Environment: Strengths and Weaknesses Corporate Structure Starbuck has no formal organization chart and does not work with hierarchy structure. It consists of to main departments, functional department consists of marketing, supply chain, operations, finance and human resources, and cross functional teams, consisting of local store marketing and marketing campaigns. The decision making process in Starbucks is bottom up process, where the employees are empowered even to take decisions without referring back to the management. There is a conflict in the corporate structure where some employees are reporting to two different divisions which in some cases causing confusion and over lapping. Corporate culture The Chairman of Starbucks, Schultz decided to treat employees as family, and called them partners. Both full time and part time employees could benefit from training and health insurance. Starbucks paid some more salaries than competitors to gain highly qualified employees. Starbucks relied on its baristas and other frontline staff to a great extent in creating the Starbucks Experience which differentiated it from competitors. Employees had option to stock chare according to their base salaries. Also Starbucks had shared values with their employees who made them proud to work in such successful company, and this created good culture. Schultz decided also to be open and honest with his employees, and let them share in the decision making process. He gave extensive training to employees especially barista employees to give careful attention to customers. Environment was important to Starbucks. Using this concept Starbucks gave good attention to their suppliers by helping them technically and financially as part of their corporate social responsibility. Also it encouraged all partners to share in the companys mission. Starbucks has deep tacit knowledge, which is difficult to be imitated by competition. Functional strategies Marketing The main marketing strategy and position for Starbucks is for customers to consider it as their place after home and work, this will guarantee customers visiting the shops several times. However it also customizes its positioning for each store individually according to the specific location it is in. Another important part of Starbucks positioning over competition is that they are environmentally friendly. Starbucks does not generally offer promotional prices on its products. It has a reputation for having pricey drinks; furthermore, Starbucks brand is too expensive. The company mainly depends on the brand for their high revenues, which could be risky from competition. However it seems to be the market leader when it comes to new products and ideas. Starbucks has found more success advertising on a local level rather than to the nation as a whole. The Company advertises a lot through print mediums, as Starbucks target market tends to be educated people who do more reading than the average person. In 2005, Starbucks spent $87.7 million on advertising, or 1.4% of revenues. Starbucks also market itself as environmentally friendly and focus on its corporate social responsibility, one example is buying Ethos-Water Company and they also plan to donate $ 10 million to help countries under developed lacking clean water. RD The RD role in Starbucks is to make a RD mix and mainly consists of the following activities: Ä ±Coffee Science Ä ±New Technology Ä ±Equipment Technology Ä ±Product Development Ä ±Menu Development Ä ±Coffee Quality Assurance Ä ±Sensory Science The introduction of the Starbucks Card for example, Starbucks has created the opportunity to improve customer service, shorten lines and make a customers visit at Starbucks quicker and more convenien. Starbucks is continuously searching for ways to better a customers experience. The company spent 7.2 Million in 2008 for new technologies related to food and equipment. Operations and logistics The main operation for Starbucks divided into local operation in USA and international operation. Starbucks depended mainly on their employees to manage operation, thats why they focused on training employees as they are the main asset in the company. They are managing all stores in USA, however, they are in the international operation sometimes manage their store, or give licenses, or get into joint ventures with existing companies. But they focus on their operation on the quality of their coffee Starbucks deals with international small suppliers. Starbucks made good deals with their suppliers to supply coffee with fixed prices rather than using the Fair Trade Coffee. They mainly use non-smoking restrictions in their stores, however in some countries because of culture conflicts they had to have either smoking rooms or smoke areas in the air. One of the main advantages Starbucks has is the accumulative experience of their employees in operation, this is due to the low turn over they have and their focus on employee satisfaction. Human Resources Starbucks paid considerable attention to the kind of people it recruited. So the company hired people for qualities like adaptability, dependability and the ability to work in a team. Starbucks was one of the few retail companies to